Google Adword Video Advertising Exam and Answer (Updated April 2016)
_______ are a type of ad format that show extra information about your business.
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Saturday, July 23, 2016
_______ are a type of ad format that show extra information about your business.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
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Which of the following is NOT true about an app URL scheme?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which of the following is NOT true about an app URL scheme?
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The conversion optimizer for apps allows:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
The conversion optimizer for apps allows:
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In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
In AdWords, you can create and manage video campaigns targeting mobile devices by using ___.
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Automatic bidding is ideal for advertisers who:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Automatic bidding is ideal for advertisers who:
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Deep–linking allows:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Deep–linking allows:
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What is an app engagement ad?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
What is an app engagement ad?
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What is a lightbox ad?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
What is a lightbox ad?
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Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
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An advertiser with stores throughout the country could use Location Extension Targeting to:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
An advertiser with stores throughout the country could use Location Extension Targeting to:
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________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
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The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.
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Where can app ads run?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Where can app ads run?
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You can use a mobile specific display URL to:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
You can use a mobile specific display URL to:
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To understand the full value of mobile, you must take into account:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
To understand the full value of mobile, you must take into account:
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According to a Nielsen study, what percentage of purchase–related conversions happened within an hour of the mobile searches that initiated them?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
According to a Nielsen study, what percentage of purchase–related conversions happened within an hour of the mobile searches that initiated them?
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Usage data allows advertisers to:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Usage data allows advertisers to:
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Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?
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Which of the following is a way for an advertiser to monetize their app?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which of the following is a way for an advertiser to monetize their app?
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Which of the following is true about mobile optimized sites?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which of the following is true about mobile optimized sites?
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The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:
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Which of the following is NOT a type of mobile ad extension?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which of the following is NOT a type of mobile ad extension?
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An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.
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The two types of conversions for YouTube on mobile are:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
The two types of conversions for YouTube on mobile are:
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Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?
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When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.
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iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?
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The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:
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The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.
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Showrooming refers to:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Showrooming refers to:
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Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.
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When you use a flexible bid strategy, it will automatically optimize your bids based on:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
When you use a flexible bid strategy, it will automatically optimize your bids based on:
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Showing your ads on top of the mobile page in search results is beneficial because:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Showing your ads on top of the mobile page in search results is beneficial because:
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What time of day does mobile usage generally peak?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
What time of day does mobile usage generally peak?
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An advertiser would NOT use AdWords' mobile offering to:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
An advertiser would NOT use AdWords' mobile offering to:
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When should an advertiser use an app extension instead of an app promotion ad?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
When should an advertiser use an app extension instead of an app promotion ad?
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50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.
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Which of the following is true about apps?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which of the following is true about apps?
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Many successful mobile sites have large “touch targets" for clicking that take into account ______.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Many successful mobile sites have large “touch targets" for clicking that take into account ______.
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The Mobile App Analytics Behavior reports give you data about:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
The Mobile App Analytics Behavior reports give you data about:
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A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.
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Third–party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Third–party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.
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Admob is ____.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Admob is ____.
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Which of the following is incorrect about AdWords cross–device conversions?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which of the following is incorrect about AdWords cross–device conversions?
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To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:
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How do upgraded URLs help advertisers with 3rd party conversion tracking?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
How do upgraded URLs help advertisers with 3rd party conversion tracking?
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Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
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For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?
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A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.
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To find the right mobile bid, you would calculate:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
To find the right mobile bid, you would calculate:
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The Mobile App Analytics Acquisition reports give you data about:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
The Mobile App Analytics Acquisition reports give you data about:
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Auto exclusions allow:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Auto exclusions allow:
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Select the one way NOT to track app conversions.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Select the one way NOT to track app conversions.
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Sitelink extensions:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Sitelink extensions:
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What is an app install ad?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
What is an app install ad?
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Viewable impressions:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Viewable impressions:
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App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
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Setting up Mobile App Analytics requires:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Setting up Mobile App Analytics requires:
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Which is a benefit of using server–to–server app conversion tracking over an SDK?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which is a benefit of using server–to–server app conversion tracking over an SDK?
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To re–engage users with an app, use the following strategies:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
To re–engage users with an app, use the following strategies:
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If your campaign is running on the Display Network, your ads:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
If your campaign is running on the Display Network, your ads:
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Which of the following is true about apps?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which of the following is true about apps?
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With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
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iOS app conversion tracking cannot be set up using:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
iOS app conversion tracking cannot be set up using:
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With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.
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What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?
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If you want to reach certain categories of apps with in–app display ads, or if you know the apps you want to target, you should:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
If you want to reach certain categories of apps with in–app display ads, or if you know the apps you want to target, you should:
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A ______ specifies a location in an app that corresponds to the content you’d like to show.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
A ______ specifies a location in an app that corresponds to the content you’d like to show.
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App remarketing allows you to target people who:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
App remarketing allows you to target people who:
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TrueView campaigns can help advertisers optimize for:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
TrueView campaigns can help advertisers optimize for:
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TrueView in-stream ads and in-display ads appear, respectively:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
TrueView in-stream ads and in-display ads appear, respectively:
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_________ ads can be created and managed through AdWords.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
_________ ads can be created and managed through AdWords.
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Video advertising on YouTube lets you:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Video advertising on YouTube lets you:
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Which is a best practice for a successful TrueView in-stream ad?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which is a best practice for a successful TrueView in-stream ad?
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What do earned actions measure?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
What do earned actions measure?
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Which of these can be created to run on the Display Network?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which of these can be created to run on the Display Network?
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Which of these can be created to run on the Display Network?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which of these can be created to run on the Display Network?
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True or False: Advertisers can set bids per ad format
Google Adword Video Advertising Exam and Answer (Updated April 2016)
True or False: Advertisers can set bids per ad format
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Video remarketing is a way to optimize:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Video remarketing is a way to optimize:
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True or False: YouTube remarketing lists can be used with standard text and display ads.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
True or False: YouTube remarketing lists can be used with standard text and display ads.
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In which TrueView format(s) can an advertiser use a companion banner?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
In which TrueView format(s) can an advertiser use a companion banner?
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Contact at : amarsinghinsights@gmail.com for further details
True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
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How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
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TrueView video campaigns can include:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
TrueView video campaigns can include:
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TrueView video campaigns can include:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
TrueView video campaigns can include:
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Where would a call-to-action (CTA) overlay show?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Where would a call-to-action (CTA) overlay show?
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When is someone added to an advertiser's video remarketing list?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
When is someone added to an advertiser's video remarketing list?
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What's the maximum length a TrueView video ad can be?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
What's the maximum length a TrueView video ad can be?
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What’s needed for an advertiser to set up a video ad campaign?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
What’s needed for an advertiser to set up a video ad campaign?
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Call-to-action (CTA) overlays are compatible with:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Call-to-action (CTA) overlays are compatible with:
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With a Masthead ad, an advertiser can reserve:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
With a Masthead ad, an advertiser can reserve:
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TrueView in-display video ads run on:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
TrueView in-display video ads run on:
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True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.
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What is Masthead billing based on?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
What is Masthead billing based on?
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True or False: You can use contextual targeting with videos.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
True or False: You can use contextual targeting with videos.
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An advertiser can use a remarketing tag to target people who’ve:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
An advertiser can use a remarketing tag to target people who’ve:
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A click on a companion banner:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
A click on a companion banner:
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What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
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If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
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The most effective way to control the number of times someone sees an ad is by:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
The most effective way to control the number of times someone sees an ad is by:
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________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
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The initial remarketing list size for video campaigns includes users from the past:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
The initial remarketing list size for video campaigns includes users from the past:
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An advertiser is charged for viewing a TrueView in-display ad when someone:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
An advertiser is charged for viewing a TrueView in-display ad when someone:
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What are the targeting options for Mastheads?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
What are the targeting options for Mastheads?
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Which targeting methods can be used with TrueView ads?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which targeting methods can be used with TrueView ads?
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True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which ad rotation option can't be used for video campaigns?
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What percentage of video views on YouTube come from mobile devices?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
What percentage of video views on YouTube come from mobile devices?
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A viewer can skip watching a TrueView in-stream ad after:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
A viewer can skip watching a TrueView in-stream ad after:
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What's an example of a managed placement for a TrueView in-stream ad?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
What's an example of a managed placement for a TrueView in-stream ad?
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People are added to an advertiser's video remarketing list when they:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
People are added to an advertiser's video remarketing list when they:
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True or False: IP address exclusion is not available for TrueView campaigns.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
True or False: IP address exclusion is not available for TrueView campaigns.
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TrueView in-stream ads can appear on:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
TrueView in-stream ads can appear on:
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An advertiser can:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
An advertiser can:
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What are best practices for creating a TrueView in-stream ad?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
What are best practices for creating a TrueView in-stream ad?
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The best way to reserve an ad is to:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
The best way to reserve an ad is to:
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True or False: TrueView in-stream ads and TrueView in-display ads can be in the same video campaign.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
True or False: TrueView in-stream ads and TrueView in-display ads can be in the same video campaign.
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Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
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Linking a YouTube channel to a Google+ page lets you:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Linking a YouTube channel to a Google+ page lets you:
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Why is average view frequency important to measure?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Why is average view frequency important to measure?
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Why is average view frequency important to measure?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Why is average view frequency important to measure?
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Which can’t be added to a TrueView video?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which can’t be added to a TrueView video?
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Video ads can run on:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Video ads can run on:
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Which devices can an advertiser target with a mobile video Masthead?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which devices can an advertiser target with a mobile video Masthead?
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True or False: More than one YouTube account can be linked to an AdWords account.
Google Adword Video Advertising Exam and Answer (Updated April 2016)
True or False: More than one YouTube account can be linked to an AdWords account.
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On average, how long does it take for a video ad to get approved?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
On average, how long does it take for a video ad to get approved?
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Frequency capping counts include:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Frequency capping counts include:
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Which ad rotation option can't be used for video campaigns?
Google Adword Video Advertising Exam and Answer (Updated April 2016)
Which ad rotation option can't be used for video campaigns?
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You can see average video-view duration metrics in:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
You can see average video-view duration metrics in:
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To run a TrueView video ad, the video must be uploaded to:
Google Adword Video Advertising Exam and Answer (Updated April 2016)
To run a TrueView video ad, the video must be uploaded to:
Contact at : amarsinghinsights@gmail.com for further details
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